Have you ever wondered why there are so many opinions on what the correct medical web video length should be? Probably because there are as many opinions as there are video marketers. Too be honest, I am one of them.
I have analyzed many videos, and there are optimal lengths for medical web videos. Some less than 60 seconds. Others can push 3 minutes. (Learn more by signing up for my free email series). However, don’t concern yourself with seconds and minutes. Rather, use this rule when planning your next video: