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Author Archive Abe Erickson

The Three Pillars of Branding

Dan Craddock of Metro Nova Creative shares his three pillars of branding on this week’s episode of Building Blocks, the show where we uncover the ingredients to a fulfilled life from the people we interact with every day.

5 Stats Ranking Videos Search Engines Great Investment

5 Stats Proving Ranking Videos on Search Engines is a Great Investment, Too

Ranking Videos

It is one thing to upload videos to YouTube. It is another thing altogether to ranking videos in the organic search engine results. If you read our post 7 Stats Proving Video Marketing for Your Business is a Great Investment Now, you already know the value video brings to brands online. Now, I want to share with you five more stats that show why ranking videos in search results must be a priority for your company’s video marketing strategy.

  1. Video drives a 157% increase in organic traffic from SERPs.
    Say what?! What would that mean for your business? A 157% increase in organic traffic means growth for your company.
  2. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
    All you have to do is publish your YouTube video to your blog post. A very simple process and you have given that video and post a better chance of ranking organically. Have you done that, yet?
  3. Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
    This tells me one thing: People like to watch videos. And they will link to pages that have videos embedded on them. The more links you have to your website, the stronger your rank will be.
  4. Videos that rank in search engines have a 41% higher click-through rate than text links.
    The average click-through-rate for the first position in Google organic search results is 36%. However, if that were your video with a 41% higher click-through-rate, your new average would be 51%. How would you like half of all CTRs for your targeted keywords? Awesome, right?!
  5. 80% of videos ranking on Google are educational.
    This is important. Why? Because most people go to Google to ask a question. And Google is ranking videos that are relevant to users’ search queries and include content that is valuable. Do you have a blog post that answers questions from your customers? Have you turned your blog posts into videos? If not, what is holding you back?

Let’s face it, Google is pushing video. You are seeing more and more videos in search results, both on mobile and desktop. The question remains: Are you using effective video marketing to grow your business? If not, why not?

Ranking Videos in Search Engines is a Great Goal, But Where Do I Start?

Do you have blog posts that answer customers’ questions? Have you transformed these blog posts into videos? If not, what is holding you back? It is easy to get started. In three simple steps you can begin ranking videos in the organic search results and see the benefits mentioned in the stats above. Here is what you need to do:

  1. Make a list of the top frequently asked questions you hear from your customers.
  2. Write a blog post answering each question. Make sure each post is at least 500 words.
  3. Learn how Ugly Chair Productions’ video production and seo service will provide you with short, effective, and affordable videos today.

As your business video specialists, we are here to help you get started. Contact us to get started.

7 Stats Video Marketing Business Great Investment

7 Stats Proving Video Marketing for Your Business is a Great Investment Now

Video MarketingVideo marketing is a buzz right now in the industry. Are you wrestling with investing in video production? If so, you are not alone. A lot of business owners are working through this debate just like you. I want to show you 7 stats that prove that investing in video marketing is a great investment. Not only that, but I want to explain to you that now is the time. First, a quick story.

Several years ago Jen and I had the opportunity to have dinner with friends. They run a very successful orthodontic office in Fredericksburg, Virginia. He had returned recently from a conference about marketing. At least one of the presentations was all about video. “If you are not using video, then start now. Video! Video!! Video!!!” Knowing that we produce videos, our friends called and we agreed to discuss video options over dinner. We soon began production.

In September 2013, the finished videos were uploaded to his YouTube channel. 27 videos in all. Before that his channel had fewer than one hundred views with two videos and zero subscribers. As of the writing of this post, his channel now has a whole library of videos with over 339,000 views and 750 subscribers. And thousands of more views are occuring every month on auto-pilot. Not to mention ranking #1 on YouTube with several of the videos.

Why do I share all of this? One, because people – your customers – are watching videos on sites like YouTube. And two, your business benefits from using videos in marketing. If my short story does not peak your interest in investing in video, here are the stats will help.

Your Customers are Watching Videos

  1. When researching a business online 90% of buyers say that a video helped in their decision making process.
    Holy cow! That means for every 10 customers looking to purchase from a company like yours, nine of them were influenced by a video. Not a radio ad. Not a flyer. Not even a blog post. It was video. Do you have a video or videos in your sales funnel and marketing channels? A video can help 9 out of 10 buyers purchase from you.
  2. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
    Let’s face it, we are bombarded by messages. These messages come in many forms on multiple channels. If that message is presented through video, your customers will retain more of it. That’s important when considering a top-of-mind awareness approach to marketing.
  3. 46% of users take action after viewing a video.
    No, way! But it’s true. After watching a video, almost half of customers are more likely to engage with your brand another way. Are you getting the same from other marketing tactics? Probably not.
  4. 59% of executives agree that if both text and video are available on the same topic they are more likely to choose video.
    OK, now this one is interesting. You mean to tell me that over half of all executives, decision makers, and influencers will watch videos instead of read a document? Yup. If you are B2B company, are you missing out on a huge opportunity to educate and persuade executives with whom you are trying to work with? And if you are a B2C company, you have to deal with executives, too. Moms, dads, wives, husbands, etc.

Your Business Benefits from Videos

  1. Marketers who use video grow revenue 49% faster than non-video users.
    Don’t miss out on potential revenue. Grow a new traffic source by uploading videos to a branded YouTube channel. YouTube is the second largest search engine in the world, you know.
  2. The average user spends 88% more time on a website that has video.
    It is 2018, and I am shocked more websites do not have videos on them. One way search engines determine if your site is worth ranking is how long visitors stay on it. What is your bounce rate? What is your time-on-site? Will a video help on those pages struggling? The short answer is yes. How much more likely are you to get a sale when a customer is staying on your website 88% longer than usual? The odds go up tremendously.
  3. Video on a landing page with a call-to-action can increase conversions by 80% or more.
    When you use a video on a landing page with a lead generation form, you engage with the visitor. This increases the likelihood that page will generate a lead. Don’t miss out on gaining a new customer. Add videos to your landing pages today.

Now is the Time to Invest in Video Marketing for Your Business

A client recently told me, “I need to get off the treadmill of marketing the old fashioned way. I need to jump online. I need to use video.” He is right. These stats that I shared are not reversing. They will only improve. Video is a part of our lives. Video is here to stay. And customers are actively watching videos produced by the companies they do business with. Is your company one of them?

In 4-5 years what will you look back and see. Will you see a lonely YouTube channel with a single video? Or will you have an active channel with hundreds of thousands of views from a library of relevant and valuable videos? Now is the time. The competition is getting stiffer, but the cost is becoming more affordable.

Tell us: What is keeping you from investing in video production for your business? Share it in the comments.

Need help getting started? Click here or give us a call to discuss investing in video for your business. 540-322-2144

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