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5 Stats Proving Ranking Videos on Search Engines is a Great Investment, Too

5 Stats Ranking Videos Search Engines Great Investment

5 Stats Proving Ranking Videos on Search Engines is a Great Investment, Too

Ranking Videos

It is one thing to upload videos to YouTube. It is another thing altogether to ranking videos in the organic search engine results. If you read our post 7 Stats Proving Video Marketing for Your Business is a Great Investment Now, you already know the value video brings to brands online. Now, I want to share with you five more stats that show why ranking videos in search results must be a priority for your company’s video marketing strategy.

  1. Video drives a 157% increase in organic traffic from SERPs.
    Say what?! What would that mean for your business? A 157% increase in organic traffic means growth for your company.
  2. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
    All you have to do is publish your YouTube video to your blog post. A very simple process and you have given that video and post a better chance of ranking organically. Have you done that, yet?
  3. Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
    This tells me one thing: People like to watch videos. And they will link to pages that have videos embedded on them. The more links you have to your website, the stronger your rank will be.
  4. Videos that rank in search engines have a 41% higher click-through rate than text links.
    The average click-through-rate for the first position in Google organic search results is 36%. However, if that were your video with a 41% higher click-through-rate, your new average would be 51%. How would you like half of all CTRs for your targeted keywords? Awesome, right?!
  5. 80% of videos ranking on Google are educational.
    This is important. Why? Because most people go to Google to ask a question. And Google is ranking videos that are relevant to users’ search queries and include content that is valuable. Do you have a blog post that answers questions from your customers? Have you turned your blog posts into videos? If not, what is holding you back?

Let’s face it, Google is pushing video. You are seeing more and more videos in search results, both on mobile and desktop. The question remains: Are you using effective video marketing to grow your business? If not, why not?

Ranking Videos in Search Engines is a Great Goal, But Where Do I Start?

Do you have blog posts that answer customers’ questions? Have you transformed these blog posts into videos? If not, what is holding you back? It is easy to get started. In three simple steps you can begin ranking videos in the organic search results and see the benefits mentioned in the stats above. Here is what you need to do:

  1. Make a list of the top frequently asked questions you hear from your customers.
  2. Write a blog post answering each question. Make sure each post is at least 500 words.
  3. Learn how Ugly Chair Productions’ video production and seo service will provide you with short, effective, and affordable videos today.

As your business video specialists, we are here to help you get started. Contact us to get started.

Abe Erickson

An experienced corporate video producer, Abe is your business video specialist. He specializes in video production, video SEO, video marketing, and ranking videos on search engine organic results pages. Abe also oversees the strategy and operation of Ugly Chair. He is a current MBA student at the University of Mary Washington.