June 16, 2010
Last week I did some videography at a local chamber of commerce event. While I was there, I spoke with a gentleman from a local marketing firm. They work a lot with media buys for TV commercials and advertisements. As we were talking about the services we offer at Ugly Chair Productions, I mentioned that we produce a lot of video content for the Web and mobile devices. I then pulled out my iPhone to show him some examples, including videos loaded onto my iPhone and videos streaming from YouTube. He liked the quality and versatility of video on-demand through the Internet and a mobile device.
You see, video has always been a popular medium to educate, entertain, and inform people, not to mention video’s use in advertising and marketing. With advancements in technology, the viability of video as part of any organization’s marketing mix is more of a reality today than it was even a year or two ago. So, here are three advantages for using online video in your organization: it’s now more affordable, more accessible, and more impressive.
More Affordable
Putting video on your website or social networking sites like YouTube and Facebook is free. Now you don’t have to dedicate as much of your budget to buying broadcasting or advertising time on your local cable networks or buying hard media like DVDs and Blu-ray discs, which can add up very quickly.
More Accessible
The advancement of technology has made the dissemination and accessibility of information easier than ever before. When you have a library of online videos, your target audience can view your videos on-demand from their computers and/or mobile devices. Your videos can be seen quite literally at anytime, anywhere.
More Impressive
Let’s face it, people like watching videos. By putting videos on your website you will standout from your competitors and in your industry. When those videos are produced professionally, you will impress everyone that visits your site, which will increase your conversion rates from site visitors.
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June 16, 2010With advancements in technology, the viability of video as part of any organization’s marketing mix is more of a reality today than it was even a year or two ago. So, here are three advantages for using online video in your organization: it’s now more affordable, more accessible, and more impressive.
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